About Entrepreneurship for Athletes

Debra Russell is an elite Certified Business Coach, Keynote Speaker and Professional Development Trainer, and holds a Master level Certificate in Ericksonian Hynosis and NLP.

Since 2001, Coach Debra (as her clients like to call her) has helped hundreds of people create profitable, prosperous and sustainable business.

Entrepreneurship for Athletes is a passion project for Debra. As a sports fan, she finds the all too common story of the athlete who succeeds on the field but fails to take advantage of all that position offers very upsetting and completely unnecessary.

Debra Russell is passionate about supporting you to make the most of the awesome opportunities available to you as a professional athlete to

  • Lock in prosperity for you and your family,
  • Create a legacy of giving back in the ways that are closest to your heart,
  • And to ensure a successful transition to a fulfilling life after your sport.

Very often, I find people who are truly passionate and talented spend all of their time and energy honing their skills only in the areas of their passion.

Very often this extreme focus leaves them ill-equipped to excel in their business. As a result all of that talent doesn’t lead to the level of success in their business that their talent deserves.

This is particularly true in the world of sports, as athletes struggle to manage their business and their team, too often relying on others to make decisions only they should make.  Because they don’t have the business savvy and confidence they need.

I am committed to supporting athletes as entrepreneurs, to create prosperous and sustainable businesses that will thrive long after they retire from their sport.

In 2001, Debra trained with the Australian based Results Coaching Systems and become a Certified Business Coach. She extended her training to also be certified as a Lead Trainer and has trained over 40 coaches for RCS.

This experience positioned Debra to also become a motivational leader and speaker offering innovative workshops and seminars at professional development conferences in several different industries and countries.

In 2008, Debra received her Master Certification in NLP and Hypnosis from the Christopher Howard Training Program.

Learning from her mother, the CPA, Debra discovered how to budget and how businesses work from the early age of 11. From her father, who holds a PhD in Experimental Psychology, she was gifted with an intuitive insight into human behavior.

Debra has played an instrumental role in both my personal and business life. Prior to working with Debra the influx of work would often seem overwhelming. She has helped me strategize my business practices and systems so that I can stay on top of everything. It has not only helped my business become more structured, but also helped us with growth.

Debra has discovered that she can combine both of these talents through coaching to inspire deep and lasting change in her clients and empower them to create real success in their business and their lives.